WHY SEO IS IMPORTANT FOR YOUR BUSINESS
Many businesses, small and large realized the benefits of SEO and saw the importance of implementing search engine optimization early in the game and Because of that, they are now reaping the rewards for their quick understanding and employment of this great marketing tool for small and mid-sized businesses.
How about you? Do you see optimizing your website for search engines as good for your business, or as an additional cost that is not worth your investment or effort?
CUSTOMERS ARE LOOKING FOR YOU - CAN THEY FIND YOU ONLINE?
When I search for a product you sale or a service you offer on Google for example, do you want me to see your website ranked in the top position in the search engine result pages (SERPs)? The obvious answer is of course a YES.
But what are you doing to help me, and other customers find you on Google?
If customers are looking for a business that offers something they need and you offer, you can rest assured that they are qualified leads.
EVERY BUSINESS WANTS TO RANK HIGHER
Because Google continues to dominate the search market, every business is looking for ways to rank hire in Google search results and attract more customers to their local store or online business.
Your business can only be successful in its search engine marketing campaign if you realize the importance of SEO because if you don't, than you will see SEO as an additional cost, instead of a powerful investment.
Thinking SEO as an additional cost will be your business downfall.
WHY SEO IS IMPORTANT?
I am sure you have heard about SEO by now and either read somewhere that SEO is dead, or too expensive for your small business. Are those the reasons why you haven't started SEO yet?
If you read somewhere that SEO is dead, then know that search engine optimization is still alive and will not die anytime soon.
And if by any chance you thought, and possibly still think that SEO is too expensive and out of the reach of your small business, thus haven't started SEO yet, then you probably only reached out to those expensive search engine optimization companies that only target big businesses, and not the small business owners, like yourself, looking to promote your business through organic SEO.
REASONS TO INVEST IN SEO MARKETING
Let me put it this way..
If you think SEO is not important but just a cost that you can do without it in today's world of high competition, then your small business will be left behind and nowhere to be found on the search engine result pages.
Do you want your site to be left to disappear in the bottomless pit of the SERPs, or do you want to be found on page one of Google, and preferably above your competition?
For the sake of your business, I hope you chose the latter.
BACK TO WHY SEO OPTIMIZATION IS IMPORTANT FOR YOUR SMALL BUSINESS
I can go all day listing all the reasons why your SEO optimization is important for your small business, but because I am not planning to write a book about the benefits of search engine optimization and Google's 200+ ranking factors, I will only mention a few.
SEO AND IMPROVED RANKING
With a strong search engine marketing campaign, your expensive website doesn't stand a chance of getting ranked on Google, or other major search engines like Bing and Yahoo
Why you need top ranking, preferably on Google?
Simply because being on the first page of Google, which gets about 95% of web traffic, your chances of bringing a large amount of visitors to your site will be greater, then if you were on page 2.
Why on Google?..
Let me mention it again - Google continues to dominate the search market, and I believe will continue to do so for many years to come?
So you don't need to focus, at least for now, on optimizing your website for Bing and Yahoo because once you have mastered Google SEO and got your site on top position, getting high ranking on the other major search engines will come automatically.
PROPERLY IMPLEMENTED SEO WILL BRING YOU MORE TRAFFIC
Like I mentioned earlier, if your site is on top position of the search engine result pages (SERPs), and with a well written title and enticing description, your website will receive the majority of clicks and impressions.
NOTE - It is important to know that just because your website is on top position on Google, it doesn't guarantee that customers will click on your link, instead of your competition, and come running to your website.
So just make sure you write the best title and description that will attract them to click on your link.
BOOST ROI WITH ORGANIC SEO
Organic SEO is low cost compared to Adwords & PPC. Optimizing your website for search engines through the free organic search engine optimization is one of the most cost-effective search engine marketing strategies with offers the best ROI.
Recognizing that you will get something back in return for investing in search engine optimization will make your business successful.
ATTAINED HIGHER BRAND CREDIBILITY
So what does Brand have to do with SEO? Customers usually trust companies found on first page of search engine results pages and are perceived to be more trustworthy than the ones on page 2 or down further.
When you get your content and pages rank higher in search results, your chances of getting customers to associate the product or service with your brand will increase.
Remember, always try to align your SEO campaign and branding with the people that matter the most - your customers.
INCREASE REVENUE THROUGH ORGANIC SEO
The primary goal of organic SEO is to improve ranking on search engine result pages (SERPs), bring targeted traffic, not what I call window shoppers, to your business, and increase sales.
By properly implementing organic SEO with good design and great user experience (UX), you'll increase your chances of getting on top of your competition on Google and increase revenue while keeping your overall advertising cost very low.
If by now you can't see the benefits of SEO, I am not sure how else I can convince you of the importance of optimizing your website for search engines.
'The Ultimate List of Reasons Why You Need Search Engine Optimization' - Search Engine Land
To learn how SEO can really benefit your website and your business, or for a free initial SEO consultation, please call me at 484.662.3084 our via our contact form and I will be happy to answer all your SEO questions with no obligations whatsoever.
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