WE BRING THE RIGHT TRAFFIC THROUGH SEMANTIC KEYWORD RESEARCH
Let's face it, without performing keyword research;
- Your website might not get found on Google search results
- Or get found, but attract the wrong traffic
Keywords are still very important to your SEO campaign and without keyword research, you won't know your customers' intent, thus making the road towards getting your business top ranking in Google search results and be successful, a road full of thorns.
SEO started with inserting a keyword here, another one there, and you were set. However, today it's no longer about making sure you have your targeted keyword spread throughout your page, but about knowing what query your customers are using to find that service you offer or that product you sale.
WHAT IS KEYWORD RESEARCH?
Keyword research is an important step that involves selecting and identifying popular keywords or phrases (long-tail keywords) your targeted audience (potential customers) use in their favorite search engine to find services you offer or product you sale.
Keyword research is KEY to the success of your website and your business. Without researching your keywords first and see how profitable or difficult the keyword is, you risk of falling into the 'guessing and hoping' game.
Running a business is not a game, it is your livelihood!
That is why it is extremely important to perform keyword research first and properly optimize every on-page SEO element before you publish that copy or that product page if you don't want your page to be buried deep in the search engine result pages (SERPs).
A buried page is a page that doesn't exist!
So if you want to optimize your web page and improve your business ranking in search engines plus help bring the right audience to your website, it's extremely important that you know what keyword you should be targeting,by performing keyword research.
KEYWORD RESEARCH IS LIKE A MAP/GPS YOU CAN'T BE WITHOUT IN YOUR TRAVELS
At BuzFind, we strongly believe that performing keyword research is like having a map that shows you the road and the right path to your destination, and leaving your home without that carefully drawn map, you might land in uncharted and unwanted territories full of unexpected bad outcomes.
Even experienced SEOs use a map we call keyword research when optimizing their client's website because they...
- Know that customers use keywords to search for what they need
- Know the importance of keyword research if they want to match customers with their needs
So if you think you could bring traffic to your site without first performing keyword research, then you'll be RIGHT...
However, you'll be bringing the 'WRONG' traffic.