Call BuzFind
Book an SEO Audit

ARE YOU TARGETING THE RIGHT AUDIENCE

AND BRINGING THE RIGHT TRAFFIC?

WITHOUT KEYWORD RESEARCH, YOU WON'T

WE BRING THE RIGHT TRAFFIC THROUGH SEMANTIC KEYWORD RESEARCH

Keyword Research

Let's face it, without performing keyword research;

  • Your website might not get found on Google search results
  • Or get found, but attract the wrong traffic

Keywords are still very important to your SEO campaign and without keyword research, you won't know your customers' intent, thus making the road towards getting your business top ranking in Google search results and be successful, a road full of thorns.

SEO started with inserting a keyword here, another one there, and you were set. However, today it's no longer about making sure you have your targeted keyword spread throughout your page, but about knowing what query your customers are using to find that service you offer or that product you sale.

WHAT IS KEYWORD RESEARCH?

Keyword research is an important step that involves selecting and identifying popular keywords or phrases (long-tail keywords) your targeted audience (potential customers) use in their favorite search engine to find services you offer or product you sale.

Keyword research is KEY to the success of your website and your business. Without researching your keywords first and see how profitable or difficult the keyword is, you risk of falling into the 'guessing and hoping' game.

Running a business is not a game, it is your livelihood!

That is why it is extremely important to perform keyword research first and properly optimize every on-page SEO element before you publish that copy or that product page if you don't want your page to be buried deep in the search engine result pages (SERPs).

Remember...

A buried page is a page that doesn't exist!

So if you want to optimize your web page and improve your business ranking in search engines plus help bring the right audience to your website, it's extremely important that you know what keyword you should be targeting,by performing keyword research.

KEYWORD RESEARCH IS LIKE A MAP/GPS YOU CAN'T BE WITHOUT IN YOUR TRAVELS

At BuzFind, we strongly believe that performing keyword research is like having a map that shows you the road and the right path to your destination, and leaving your home without that carefully drawn map, you might land in uncharted and unwanted territories full of unexpected bad outcomes.

Even experienced SEOs use a map we call keyword research when optimizing their client's website because they...

  • Know that customers use keywords to search for what they need
  • Know the importance of keyword research if they want to match customers with their needs

So if you think you could bring traffic to your site without first performing keyword research, then you'll be RIGHT...

However, you'll be bringing the 'WRONG' traffic.

TARGET THE RIGHT AUDIENCE
THROUGH KEYWORD RESEARCH

MORE ON KEYWORD RESEARCH

PEOPLE KNOW WHAT THEY WANT - DO YOU?

People already know what they want when they type their keyword and hit search! What our keyword research and analysis does is deduce what the searcher meant when they use a specific keyword or search query.

For example, what do you think the searcher wants when they type "Keyword Research" as their search query? Do you think they want to learn;

  1. About keyword research?
  2. How to do keyword research?
  3. How important is keyword research, or
  4. Are they looking for keyword research services?

Looking at the "keyword research" query, it is easy to learn that the searcher wants to learn about keyword research.

However, when the same person uses "keyword research services" as their search query, we know that he/she is looking for an SEO company to help them with their website optimization campaign and target the right audience.

IMPROVE RANKING WITH PROPER SEMANTIC KEYWORDS

Performing keyword research and picking the keywords with high monthly search volume but with less competition is not a guarantee for improving your ranking on search engines and bring targeted traffic.

Our SEO professionals take it a step further through semantic keyword search to help identify the correct keywords based on user's intent, then provide quality copy (content) containing the related keyword in combination with your targeted keyword.

KEYWORD ANALYSIS - SEARCH WITH CORE KEYWORDS

Keyword analysis plays an important part in your marketing campaign because when a solid keyword strategy is properly implemented, it can bring targeted visits to your business that can actually bring sales results.

At BuzFind, our site optimization professionals start their semantic keyword search with the 'core' keyword to come up with a list of core words, and from there, create supporting keywords.

One we have a decent amount of supporting keywords, we'll then research stemming keywords to help us build solid foundation of a great content based on users' intent, instead of just guessing what keywords we should be targeting blindly.

THE USE OF SEMANTIC KEYWORDS

Semantic keyword, also known as semantic search is a technique that can help you determine the intent of a user from the keyword he/she typed in their preferred search engine search box.

knowing what user meant when running a search query will help you customize your page content based on user's intent, which in return will result in bringing someone who is looking to buy the product you are selling, or the service you are offering.

HOW IMPORTANT IS KEYWORD RESEARCH

At BuzFind, we are often asked "why keyword research is so important?". By not researching your keywords first;

  • You will not know whether you're targeting the right keyword or not
  • Run the risk of bringing the wrong audience to your website, or worse,
  • Your website will not get found in search results

FREQUENTLY ASKED QUESTIONS ABOUT KEYWORDS

Conclusion

You can't have a successful SEO strategy without performing keyword research.

Keyword research will help you;

  • Find the best keyword(s) related your industry and your potential customers are using to find the product or service they need
  • Know where you stand in search results
  • Learn more about your competition
  • Find out whether your targeted keyword has the highest monthly search volume or highly competitive
  • Create content based on your topic or product
  • Bring relevant traffic to your website or business

If you want to focus on running your business or don't have the time to implement a solid keyword research campaign, bring more relevant website traffic and increase revenue, BuzFind experience keyword research professional can help.

 

Keyword Research Services By BuzFind

Helping You Increase Relevant Website Traffic And Sales