Non-Profit SEO Services That Help Your Cause Get Found
Donors, volunteers and grants are searching for organizations like yours. Make sure they find you first.
You're Doing Important Work. Let's Make Sure People Can Find You.
Running a non-profit is hard. You're juggling donor relationships, volunteer schedules, grant applications, and actually doing the work that matters. SEO probably isn't top of mind. We get it.
But here's the thing: people are searching for causes like yours right now.
They're typing things like:
- "homeless shelters near me that accept clothing"
- "animal rescue organizations in [your city]"
- "how to donate to cancer research"
- "volunteer opportunities for teenagers"
When they search, who shows up? Is it you? Or is it the big national organizations with bigger budgets?
We help your non-profit organization rank on Google without the need of a big budget.
What Makes Non-Profit SEO Different
SEO for non-profits isn't the same as SEO for e-commerce stores or local plumbers. You're not trying to sell a product. You're trying to achieve four distinct goals:
Find Donors
Rank for terms like "donate to [cause]" and "support [mission]"
Recruit Volunteers
Show up for "volunteer opportunities [city]" and "help out near me"
Get Grants
Get found by foundations searching for organizations doing your work
Raise Awareness
Own the conversation around your cause in search results
Your website needs to speak to all four of these audiences. Sometimes it's the same person. Sometimes it's different people at different times. There are good people out there that want to help, and good SEO helps you be there for all of them.
The Real Cost of Not Showing Up on Google
The truth is, if your non-profit organization isn't appearing in the top 3 positions of Google, you're losing out on potential donors, volunteers, and grants. You don't want:
- ✕Donors to find someone else to give their money to
- ✕Volunteers to sign up with a different organization
- ✕Foundations to award grants to groups they can find online
- ✕People who need your help to not know you exist
"That last one hurts the most, doesn't it?"
Your mission matters. The work you do matters. But if people can't find you online, you're leaving impact on the table. We don't want that.
How We Help Non-Profits Rank Higher
Without Burning Your Budget
Donor-Focused Keyword Strategy
We find the exact phrases people type when they're ready to give. Not generic stuff like "help the planet." Real searches like:
- "best charities for ocean conservation"
- "where to donate gently used coats"
- "monthly giving programs for education"
Volunteer Recruitment Through Local SEO
Most volunteers search locally. They want to help in their own community. We make sure your non-profit shows up for:
- "volunteer opportunities near me"
- "places to volunteer on weekends"
- "youth volunteer programs [your city]"
Grant Visibility SEO
Foundations use Google too. Program officers search for organizations doing specific work. When they look for "youth mentoring programs in Ohio," we want your name to appear.
Content That Actually Helps People
Search engines love helpful content. So we help you create blog posts, resource pages, and impact reports. Every piece of content does double duty: it helps real humans and tells Google you're an authority.
Explore our SEO content services →
Hope Community Food Bank
(name changed for privacy)
The Challenge:
Almost no website traffic. Donors were word-of-mouth only. Volunteers were all retirees, needed younger engagement.
What We Did:
- Found keywords for food assistance seekers
- Created "Get Help" Q&A page
- Optimized for "volunteer opportunities [city]"
- Fixed Google Business Profile
The Results (after 6 months):
- 340% increase in organic traffic
- 28 new volunteers (half under 30)
- 47 online donations from Google Search
"We didn't think SEO mattered for us. We were wrong. These are real people finding us who never would have known we existed."
Common Questions About Non-Profit SEO
How much does non-profit SEO cost?
Less than you probably think. We offer special pricing for 501(c)(3) organizations because we believe in your mission. Most non-profits start with a monthly retainer tailored to their goals. Some even qualify for pro-bono work.
How long until we see results?
SEO is a long game. You'll usually start seeing movement in 3-6 months. But the best part? Once you're ranking, you keep ranking. It's not like ads that stop working the moment you stop paying.
Do we need to write all the content?
We can help! Some non-profits have staff/volunteers write, others want us to handle it. We can teach your team, provide outlines, or write everything for you. We're flexible.
What if we're a really small non-profit?
Even better. Local SEO is typically easier for small, community-focused organizations. You don't need to compete nationally; you just need to own your city or region. That's totally doable.
Do you offer discounts for non-profits?
Yes. We believe in what you do. We're not trying to get rich off non-profits. We just want to help good causes get found.
Let's Talk About Your Non-Profit
No pressure. No hard sell. Just a conversation about where you are, where you want to be, and whether SEO makes sense for you.
Sometimes it does. Sometimes it doesn't. We'll tell you the truth either way.
But if you're ready to help more people, find more donors, and recruit more volunteers... we'd love to help.