LOCAL SEO SERVICES

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In order to build a solid local SEO campaign and achieve top ranking in local search, it is imperative that you understand what local SEO is, what are its requirements and how to properly implement local SEO strategies and ethical tweaks to compete for local SEO.

What is local SEO?

Local SEO or local search engine optimization is a technique used to optimize your website for local search, and market your business for local consumers looking for a service they need, or a product they want to buy from within a close proximity of their location.

Moz defines 'Local SEO' as:

Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face.

Wikipedia definition of Local search engine optimization:

"Local search engine optimization (Local SEO) is similar to (National) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (SERP - search engine results page) often referred to as "natural, "organic", or "earned" results.[1] In general, the earlier (or higher ranked on the search result page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.^[2] Local SEO however differs in that it is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services.^[3] Ranking for local search involves a similar process to generate SEO but includes some specific elements to rank a business for local search."

Local search engine optimization is one of the very targeted online marketing technique that can:

• Give your local business a competitive edge over your competition within your targeted Geo-location
• Boost your business ranking in local search
• Bring more of the organic traffic to your local store
• Increase revenue and grow your business

Local SEO can be applied to a single location such as a local brick and mortar store, or to multiple locations such a national brand.

Why aren't you listing your local SEO packages?

BuzFind doesn't offer all-in-one or cookie-cutter local SEO services because the truth of the matter is that even if your business is of the same size of your competitor's, offers the exact same products or services, your local SEO requirements will still be different.

Many local SEO services providers offer local SEO packages that contain a similar set of services and features. Unfortunately, those local SEO packages will list many SEO features your website doesn't need such as submitting your website to 1000s of directories - But still, you'll end up paying the same high price.

At BuzFind, we do not offer local SEO packages nor employ cookie-cutter local SEO techniques because we prefer to custom tailor your campaign for local SEO that meets your business local marketing needs and focuses on areas your business actually needs in order to help your business succeed in local search.

Do you offer Guaranteed Local SEO

No, BuzFind doesn't offer guaranteed local SEO.

To entice businesses to sign up for local SEO services, many agencies (especially freelancers overseas) overseas will offer you a "guaranteed local SEO" campaign, or mention their custom SEO techniques.

Even worse, mention their "SEO secret sauce" they have to get you top ranking in Google local search within a month or less.

If such a local search engine marketing company contacts you via phone or email, remember this...

Reputable local SEO companies will never promise 'Guaranteed Search Engine Optimization'!

What is the difference between SEO and Local search engine optimization?

SEO (organic SEO) is a marketing technique you implement from within your website. Organic SEO can also be influenced by how you optimize a page for local search and your location. However, organic search engine optimization is not attached to your local brick and mortar store.

Unlike organic SEO, local search engine optimization is based on the geographical location of your store and evolves on how you promote and build local signals for your local store.

What are local citations?

When talking local SEO, local citations are when your business name, address and phone number (NAP) are mentioned online on local business directories, social media sites, and on authoritative websites.

Moz defines 'Local Citations' as:

"A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. Local businesses can actively manage many citations to ensure data accuracy."

Consumers use local citations found in local search results to help them decide whether they want to visit your local store, or not.

By providing search engines with credible information about your business in a format search engine understand, citations will help improve your business ranking in major search engines such as Google+ map, Yahoo small business listings, and Bing Places.

Plus, when your company is cited or mentioned by name, your business trust and credibility will increase, thus enticing local consumers to visit your local business, and not your competitors'.

What is local SEO marketing?

Local SEO marketing is are techniques used to optimize your local business in order to improve its visibility and bring more of the free organic traffic to your website from local based search.

Because of the increased usage of mobile devices by on the go consumers, local SEO marketing has become an important aspect of optimizing your business for local search and local maps.

Most of the local searches are based on customers' intent to buy a product or looking for a service they need.

What is Google Local?

Google Local is a local SEO technique you could use to boost your business local listing for local consumers and people visiting your town based on their location at the time of their inquiry.

You can improve your business local listing and attract more local traffic to your local business by properly creating a Google My Business (GMB) page.

For more information on how to improve your local ranking on Google, click here.

What is local listing in SEO?

A local listing in SEO is another SEO marketing technique you could use to further improve the visibility of your local business in local listings by making sure your local business name, address and phone number (NAP) are not only properly written and optimized for local SEO, but are also consistent with your website's NAP information, and throughout other relevant directories such as Yellow Pages, Yelp, Angie's List, and so on.

How much do you charge for your local SEO services?

"how much does local SEO cost?" is another question that comes up often during any meeting we have with a potential client. BuzFind doesn't have a set price for our affordable local SEO services because the cost to optimize your website and business for local search will depend on;

• The size of your local competition
• Your business local SEO needs
• Local SEO for Multiple Locations - As we previously mentioned and unlike many local SEO agencies, we do not charge extra for local search engine optimization because you want to promote your local business for multiple locations

Note — BuzFind does not offer One-Size-Fits-All local SEO package!

Do you outsource your local SEO services overseas?

No, BuzFind doesn't outsource its local SEO services to overseas search engine optimization company.

In case you are thinking of outsourcing local search engine optimization overseas, here are some of the issues you might experience:

• Language Barrier - The outsourced local SEO agency might not speak the same language, dialect and grammar as you and your consumers do
• Time zone and communication barriers - Communicating via email or phone with the local SEO company overseas will be difficult due to time zone difference. What this means is that when your local business is closed for the day, the SEO company you hired overseas is open. And when you are awake and running your business, they are closed
• The Law - If there is a dispute between you and the outsource search engine company, it is going to be extremely difficult to file a complaint in court because the local SEO agency is located overseas, thus, might not abide by US laws

Learn more about outsourcing SEO.

How can I optimize my local business for Google local SEO myself?

'How to do local SEO' myself is another question I am often asked in an email or when I am contacted by local businesses.

If you are among those small business owners with a limited marketing budget and are thinking of optimizing your business for Google local SEO yourself...

It is important that you:

• Understand that doing local SEO is not the same as optimizing for search engine optimization (SEO)
• Learn about search engine optimization and make sure you are aware of Google SEO guidelines
• Then implement what you learned, test the results, and tweak your SEO if needed

 After making sure you have optimized your on-page elements of every webpage, your next steps will be to visit Google My Business and claim your page, plus submit your local business on local business directories such as Yelp, Yellow Pages, and so on.

But one important thing you must remember is to make sure all the information about your business such as the product or services you offer are properly laid out and consistent.

Plus, You Must...

• Make sure is properly spelled and formatted
• Choose the right category matching your business niche
• Your business description is well written, concise, enticing and complete
• Include as many images as possible. Note: Avoid images obtained from online resources or Google images
• Include a high-resolution image for your business profile and cover photo
• Avoid toll-free number. It is better to use a local phone number in your listing because again, we are talking about a local business here
• Add your business address that matches the address found on your website, check it twice for accuracy
• Include your Hours of Business
• Answer reviews and customer complaints professionally. Note - Never put the customer at fault for his/her negative review and offer a mean of resolving the issue that is beneficial to the reviewer
• Use Schema.org markup throughout your website (and I mean every page) including your NAP (Name, Address, Phone Number) to help search engines better understand what your business is about so that in return, display your business information correctly

If after reading all the tutorials about local SEO online and learning the steps you must take to optimize your business for local SEO yourself, you believe you won't have the time to perform the above steps, or are still not sure you can do local search engine optimization yourself...

Don't worry, we can help!