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TARGET THE RIGHT AUDIENCE WITH COMPETITIVE SEO KEYWORD RESEARCH AND ANALYSIS

keyword research services

Keyword research and competitive analysis are the basis of any reliable SEO marketing campaign. BuzFind keyword research services ensure your website is visible on Google and Bing for keywords that drive relevant traffic, lead to sales, and improve revenue.

Traditional forms of keyword research are not good enough if you want your website to outrank your competitors in search results, and increase web traffic.

BuzFind SEO team offers powerful SEO keyword research strategies that are rooted in data and time-proven research techniques.

By investing in SEO keyword analysis services, you will take your search engine marketing and performance to the next level.

The strength of researching your key phrases extends in better understanding your target market and searching for your services or products.

BuzFind's SEO keyword analysis will help your audience find you online and bring the right traffic we call leads to your website.

Unless you want to target the wrong key phrase and attract the wrong audience, you must research the key phrases you want to focus on and understand your audience.


SEO Keyword Research Services

If you've been searching for an SEO services company to perform a keyword search campaign for you to ensure you are targeting the right audience, your search is over.

BuzFind keyword research for SEO will:

  • Ensure your business is visible on major search engines such as Google and Bing for a targeted audience
  • Drive a more relevant audience to your website
  • Increase leads and revenue to your business.

Start Your Keyword Research Campaign Now

WHAT IS KEYWORD RESEARCH?

What keyword research is and why it's important?

Keyword research is arguably one of the most critical elements of your SEO campaign. Without keyword research, your entire SEO effort is effectively tripping in the dark.

SEO keyword research is identifying the keyword phrases related to your business that your audience will type into search engines. In other words, it's figuring out how people will potentially find you online.

Your entire SEO campaign strategy originates from the foundation of solid keyword research. You can't write relevant content if you don't know the key phrases that people will use to discover your page(s). Without researching your keyword(s) first, Google won't be able to associate your page(s) with worthy content.

You can't optimize your pages without knowing which phrases you should tune to improve visibility in search results and increase website traffic.

In the early days of SEO optimization, Google's algorithm matched keywords entered in the search engine to key-phrase(s) on the web page. It was infinitely more important to create content that included exact match phrases.

Now that Google's algorithm has evolved to entity-based search, you don't have to worry about exactly matching keyword phrases. Instead, you need to satisfy the search's intent—the central concept of what the searchers are looking for. This means, of course, when you're doing your keyword research, it's not just about finding the words that people use to find a business like yours. It's figuring out the intent that searchers have when they're looking for you.

Keyword research helps you to understand the concepts that potential visitors resonate with, the things that they're looking for in the things that they care about. Keyword phrases are scored based on popularity. There might be a hundred ways to search for the widget you sell, but there will be two or three phrases that are used far more often than others.

Once you:

  • Finish your keyword research,
  • Compile your list of key phrases,
  • And rank them in order of importance,

You know precisely how to write content that will resonate with your potential customers.

By doing keyword research, you are basically doing market research to find out what your audience is and what your audience is looking for.

The insight you can get from researching your key phrases can help inform you of the content strategy and your broader marketing strategy.

Before you can promote your business online, you first have to understand who your customers are, what their goals are, and how to bring them to your website.

Many of the so-called SEO experts and fly-by-night SEO consultants bypass this crucial step and cut corners because, to them, researching keywords takes time and patience.

Why spend the time to research the keywords you want to center on when you already know which keywords you want to rank for and target?

The answer is quite simple.

If you don't invest in SEO keyword research, you risk of targeting the wrong term, hence the wrong audience.

MORE ON THE IMPORTANCE OF KEYWORD RESEARCH FOR SEO

Just in the last ten years, keyword research has evolved. Including keywords alone within your content will not help you rank higher on search engines.

At BuzFind, we firmly believe that performing keyword research for SEO is like having a map that shows you the road and the right path to your destination. And leaving your home without that carefully drawn map, you might land in uncharted and unwanted territories full of unexpected adverse outcomes.

Using keywords that precisely match a person's search is no longer the most critical ranking factor in the eyes of an SEO professional. It's the intention behind that keyword, and whether or not a piece of content solves the intent.

However, it doesn't mean a keyword search for search engines is an antiquated process.

Keyword search tells you what topic people care most about, and using the right keyword tools will allow you to discover more about a topic, and how important that topic is among your targeted audience.

By researching terms that are getting a large volume of searches per month, you can recognize and sort your content into topics.

ARE YOU TARGETING THE RIGHT KEYWORD?

Is your website not getting found in Google's search results and bringing the right traffic? It could be because of the keyword you are targeting.

To improve your online visibility and increase leads, you must:

  • Understand your audience
  • Know your competition
  • Choose the right keyword(s)
  • Offer high quality and relevant content based on topic(s) your audience is interested in reading.

TYPES OF KEYWORDS

Below is a list of various types of keywords:

  • Market Segment Keywords - These market segment keywords are generic phrases associated with an industry or brand. Example: walking shoes
  • Customer-Defining Keywords - These key terms identify a specific subset of the audience where a customer uses phrases to define themselves. Example: walking shoes for men
  • Product Keywords - These are terms specifically related to products or services Puma running shoes
  • Branded Keywords - These key phrases will include a brand name. Example: BuzFind Keyword Research.
  • Competitors Keywords - These keywords target products or services of a competitive brand. Example: For BuzFind, a competitor keyword might be XYZ SEO Services
  • Geo-Targeted Keywords - These are key phrases that identify a geo-location such as a city, state, and even country. Example: SEO services companies in the U.S.A.
  • Head Keywords (Short-Tail Keywords) - These are generic keywords based on one or two words. These phrases usually have a high monthly search volume. Example: SEO Services.
  • Mid-Tail Keywords - These search terms are similar to the short-tail keywords except for being highly competitive
  • Long-Tail Keywords - These keywords are longer search terms based on three words and above. Long-Tail key phrases are usually less competitive, have low search traffic. Long-tail phrases can generally generate a higher conversion rate than their counterpart. Example: Professional SEO services small businesses can afford.
  • Primary Keyword - This the main term you target on a specific page. Each page of a website should focus on one primary keyword. You can add related/relevant keywords, though. Example: keyword research services (Primary), and keyword research (Secondary)
  • LSI Keywords (Related Keywords) - LSI Keywords (latent semantic keywords) are phrases that are semantically related (a variant, or synonym of the primary keyword) to the main keyword. Example: SEO services (Primary), and Search Engine Optimization (a synonym, or a variant).

KEYWORD TOOLS WE USE

As a search engine optimization company, and to better serve our clients with their SEO and keyword search campaign, we invest in the best SEO tools available online, including but not limited to:

We also observe social media trends and hashtags to identify new trending phrases and keywords online.

FREQUENTLY ASKED QUESTIONS ABOUT KEYWORD RESEARCH AND ANALYSIS

Can I Do Keyword Research Myself?

Yes, you can do keyword research yourself. The question is, 'should you?'

Accurately researching the key phrase you want to rank for takes knowledge, time, and patience. If you don't have the time to conduct keyword search yourself, then we strongly advise that you seek the help of an SEO company.

How Do You Do Keyword Analysis For SEO?

In case you're still interested in doing keyword research on your own, the following 9 steps guide will help you target the right key phrases.

  • Step 1. Make a list of keywords based on your niche
  • Step 2. Create buckets based on topic
  • Step 3. Fill those buckets with keyword(s) matching each topic
  • Step 3. Research associated (related) search terms
  • Step 4. Watch for a mix of head terms and long-tail keywords and put them in the corresponding bucket.
  • Step 5. Analyze your competition and see how they are using and ranking for those search terms.
  • Step 6. Cut down your keyword list to get the most relevant, high volume, and low-competition key terms.
  • Step 7. Create high quality and relevant content based on the primary term you want to rank for a while, adding LSI keywords.
  • Step 8. Optimize your On-page elements
  • Step 9. Be patient - Very patient, for it might take a minimum of one month before seeing results.
  • Step 9. Tweak further if necessary

What Types Of Keyword Research Services Do You Offer?

At BuzFind, we work with clients in diverse industries. We offer keyword research for:

  • eCommerce websites
  • Product pages
  • Service pages
  • Blog article/pages
  • and so on

Why Should I Choose BuzFind To Research The Keywords For me?

Our niche has and will always be search engine optimization (SEO). We have successfully delivered search engine marketing and keyword research strategies for many businesses. 

Our SEO keyword research consultants have over two decades of search engine optimization experience. They continue to help companies achieve a top ranking, increase leads, and improve their sales.

Did we mention that we have proven keyword strategies to help you outrank your competition in 2020 and increase website traffic?

Is Keyword Research For SEO Dead?

You might have seen or read statements like "Keyword Research as We Know It Is Dead". Do we agree with that statement? No, we don't. The way we used to do keyword research in the old days is dead.

Today's content optimization has much more to do with keywords based on user intent rather than solely targeting a specific word or key phrase and writing about it.

For example, if I research the key phrase 'Keyword Analysis' using SEMrush, I learn that the keyword gets about 880 monthly search volume with keyword difficulty of 75.87. I know that the keyword is highly competitive. If I want to rank for 'keyword analysis', I know I will need to create high quality and relevant content around it.

To do that, I will need to perform a Topic Research around the 'keyword analysis' search term. Using SEMrush (SEO tool), I can learn the following:

  • Topic: Keyword Analysis
  • Sub-Topic: Keyword Research
  • Search Volume: 6,600 (monthly - as of 06-20-2020)
  • Difficulty: 75.03 (high)
  • Topic Efficiency: HIgh
  • Content Idea: Keyword Research for SEO: The Definitive Guide (2020 Update)
  • Content Idea Type: Headline
  • Content Idea Backlink Count: 55,589

The question I would ask myself is: Should I create content based on this keyword?

Looking at the above report from SEMrush, I know it is not going to be easy to rank for such a term. It doesn't mean I can't rank for 'keyword research' if I wrote many quality and relevant content around 'keyword analysis' and 'keyword research for SEO'. Everything is possible when you put your mind to it and persevere.


Don't wait to kick-start your keyword search campaign. Click below to speak to one of our professional SEO consultants.

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SEO Keyword Research and Analysis by Billy B - BuzFind

We Make Sure You're Targeting The Right Keyword and Audience