Yes, though for a different reason than on huge sites. Google will likely find all 20 pages either way. What matters on a small site is that your service pages get links from the pages people read most, and that visitors always have a next step.
On-Page SEO Services
Internal Linking Optimization
Clear paths through your site, so visitors and Google reach the pages that bring in calls.
We find pages nothing links to, add links from your articles to your services, and replace vague link words with clear ones. Every link is picked by hand.
Plans from $129/mo, no long-term contracts
When good pages are hard to reach
You put real work into a service page. Then you check Google Search Console, and it barely shows up. That is discouraging, and it often has nothing to do with how well the page is written.
Sometimes the page is simply hard to reach. Nothing in your articles points to it. It sits three menus deep. Or the only links to it say "learn more," which tells nobody what is on the other side.
Internal links are the paths between your own pages. Our job is to make sure those paths lead to the pages that matter most to your business.
Orphan Pages
A page no other page links to. It may still be in your sitemap, but visitors never stumble on it, and Google treats it as less important.
Dead-End Articles
A helpful blog post that never mentions your service. The reader gets an answer, closes the tab, and never learns you could do the job.
An example of a buried page
For example, picture a heating and cooling company in Fort Wayne. Its furnace repair page is its best earner in winter. But the only way to reach it is a dropdown menu and one footer link.
The company also has three popular posts: why a furnace makes a banging noise, why it blows cold air, and how often to change the filter. None of them link to the furnace repair page.
The fix is small. Each post gets one natural sentence with a link like "furnace repair in Fort Wayne." The homepage lists the service with a direct link. Now readers with a broken furnace are one click from help, and Google sees several pages pointing to the one that matters.
What better internal links do
Every Key Page Gets Found
Google finds most pages by following links. A page that nothing links to is easy for Google to miss.
Visitors Find the Next Step
Someone reading an article about a problem can click straight to the service that fixes it.
Support for Pages That Sell
Links from your well-visited pages pass some of their strength to the service pages you most want people to see.
Clear Clues About Each Page
The words you link with tell Google what the page on the other side is about.
How we improve your internal links
1. Find the pages that matter most
We start with you. Which services bring in the most money, and which ones do you want more of? Those are the pages every path should lead to.
2. See how people reach them today
We look at which pages link to those key pages now, how many clicks they sit from the homepage, and which pages have no links at all.
3. Add links where readers want them
We add links inside the text of related pages, using words that describe the page on the other side. Each link has to make sense to a reader.
4. Clean up what is broken
Links to pages that no longer exist get fixed. Links that go through an old redirect get pointed straight at the right address.
Planning a whole group of pages around one subject is a separate job. That is our topical authority planning service. For bigger changes to your menus and page layout, see our site structure optimization.
What's included in internal linking services
- A review of how your pages link to each other today
- A list of orphan pages, with a home for each one
- Links from your articles to the right service pages
- Clear, descriptive link words in place of “click here”
- Key pages brought within a few clicks of your homepage
- Broken internal links and links that pass through old redirects
- Breadcrumbs and related-page links, where your site supports them
- A short report of every link we add or change
The hands-on link work is done by our team: $150 an hour, or $110 an hour if you host with us or have a plan, with a written estimate first. Local SEO plans include page fixes too.
Our paid audits also test a set of your internal links and list any that are broken. Google explains its own view in its guide to link best practices for Google Search.
Signs your site needs better links
- Your most important service page gets few visits, even though it is well written.
- Your blog posts never mention the services you sell.
- Many of your links say “click here,” “read more,” or “learn more.”
- You have pages you forgot existed until you saw them in your sitemap.
- You renamed pages in the past and never updated the links to them.
- Finding your main service from the homepage takes more than a few clicks.
If two or more sound familiar, that is normal for a site that grew one page at a time. These are some of the easiest SEO problems to fix, because they are all on your own site.
Common questions about internal linking
My site only has 20 pages. Does internal linking still matter?
Are links in my menu and footer enough?
They help, but links inside the text of a page carry more meaning. A sentence like “we also repair furnaces in Fort Wayne” with a link tells readers and Google far more than one more item in a dropdown menu.
How many internal links should one page have?
There is no magic number. Add a link wherever a reader would naturally want to go next, and stop there. A page that turns into a wall of links is harder to read and gives each link less weight.
What happens to my links when I rename or move a page?
The old address should get a permanent redirect to the new one. Then the links on your own site should be updated to point straight at the new address, so visitors and Google do not take an extra hop.
Can't a plugin add these links for me?
A plugin can add links, but it matches words, not meaning. It might link a post about pipe tobacco to your plumbing page. We pick each link by hand, so it makes sense to a real person.
Do I only need to do this once?
No. Every new page needs a few links pointing to it, and old links break as pages change. A check every few months keeps new pages connected.
Get Your Free 30-Minute Call
If some of your best pages are hard to find, let's talk. Tell us which service you most want more calls for, and we'll look at how people reach that page today.
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