Competitor Analysis
Learn What Works for Your Rivals and Use It
It is hard to compete when you can't see what the businesses above you on Google are doing. Our Competitor Gap Audit shows you the gaps and gives you a plan for what to work on first. Our crawler compares your site with your top 3 competitors, and an experienced SEO professional reviews every finding. It is $597, ready in 2 to 3 business days.
Why your business needs competitor analysis
Competitive Intelligence
See which pages, topics, and features the businesses above you have that you do not.
Strategic Advantages
Find searches and topics your competitors cover that you don't, so you know what to work on next.
Market Positioning
Understand who you are up against in search and where you stand next to them.
Informed Decisions
Decide what to do next based on what your competitors are really doing, not on guesses.
Competitor analysis areas we cover
Keyword Strategy
We pull the phrases your competitors use in their page titles and headings and show the ones your pages never mention. We do not see their rankings or search volumes. Our keyword research services can go deeper on the terms that fit your business.
Content Analysis
We compare word counts, short pages, blogs, and the topics on their pages with your own pages.
Technical SEO
We compare mobile speed scores and LCP from Google PageSpeed, sitemap size, schema, and images missing alt text.
Calls to Action
We check who has tap-to-call phone links and contact forms. We do not see competitors' backlinks, because that data comes from paid tools we do not use.
Our 4-phase competitor analysis process
Competitor Identification
You type 3 competitor websites at checkout. Not sure who? Search Google for your main service and your town, and use the top 3 business websites. You can add up to 5 more for $99 each.
Data Collection
Our crawler reads up to 8 pages of each competitor site and of your site, and Google PageSpeed tests each home page on mobile.
Analysis & Insights
We put the results side by side and find the gaps: speed, pages, schema, calls to action, and topics they cover that you don't.
Strategy Development
AI agents write the findings from those facts, and an experienced SEO professional reviews them. You get a ranked list of fixes and pages to build, starting with the ones most worth your time.
Competitor analysis questions, answered
What is competitor analysis?
Competitor analysis means looking at the businesses that show up above you on Google and figuring out why. You see what they cover that you don't, and what you could do to catch up.
Why is competitor analysis important?
It shows you what is already working in your market, so you spend your time on things with a real chance of helping instead of guessing.
What do you analyze in competitor research?
We look at up to 8 pages of each competitor site: speed, how many pages they have, word counts, blogs, schema, tap-to-call links, forms, alt text, and the topics in their titles and headings. Then we compare all of it with your site and show you the gaps. We do not see their traffic, rankings, or backlinks.
How often should competitor analysis be done?
Once a quarter is a good habit. It also makes sense when you start serving a new area, when your rankings drop, or when a new competitor shows up.
Can you help me outrank specific competitors?
Yes, you can tell us which competitors to compare you with. We show you where they are ahead and where they are weak, and what to work on to close the gap. We can't promise you will pass them on Google, because no one controls the rankings.
Ready to get ahead of your competition?
It is frustrating to watch other businesses show up above you and not know why. Competitor analysis shows you what is working in your market and what to work on next. You can order the Competitor Gap Audit online. Ready to build a plan? Explore our keyword research services and strategy planning services.
Get Your Free 30-Minute Call
Have questions first? Tell us about your business and who you compete with. We'll talk through whether our competitor analysis services are a good fit for you.