Most SEO advice tells you to follow best practices. That is a good start, but it only takes you so far. It also helps to know what your real competitors are doing that you are not.
Your top three competitors have already tried a lot of things. Their pages, the topics they cover, how fast their sites load, and how easy they make it to call are all out in the open. A gap audit puts it side by side with your site.
That is what a Competitor Gap Audit does. We look at what is working for them and turn it into a plain list of next steps for you.
