Some of the links pointing at your site are helping. Some are hurting. Most owners never know which is which.
Toxic links come from spam directories, scraper sites, paid link schemes you may never have agreed to, and negative SEO attacks. Google ignores most of these, but in some cases bad links can still cause trouble. Lost links happen when sites go down, remove content, or change their web addresses.
We sort all of it for you. Clear spam domains go into a disavow file, with honest advice on whether you even need it. Lost links worth asking back get their own list. We also show which sites link to you most and the words they use in those links.
