How to use the Product Manager

A step-by-step guide for customers who already have the Product Manager in one of their seats.

By Al, BuzFind founderUpdated Portland, Indiana (Reading, PA roots)
Product Manager AI agent - Offer Clarity Checks
The Product Manager - Offer Clarity Checks

This guide shows you how to run the Product Manager, what to type, and how to read what it sends back. To see what it checks and which plans include it, read the Product Manager page.

Before you start

  • One sentence that says what you sell, who it is for, and where. For example: We clean carpets for homes and offices in Allentown. You will hold it up against your homepage headline.
  • The names of two or three businesses you compete with, so you can think about what sets you apart when you read the findings about differences.
  • Your most important buttons, like Get a quote or Book a visit, and the page each one should open.

Step by step

  1. Sign in and open My AI agents in the dashboard menu. Click the Product Manager to put it in one of your seats, then click Save selection.
  2. Open the Dashboard page. In the chat box, type what you need in plain words and include your website address.
  3. Wait while the check runs. The answer shows in the chat, and the full report is saved under Audit reports & fixes.
  4. Make the changes you agree with, then send the same request again to see what is still open.

What to type in the chat

Copy one of these requests and change the details to match your business.

“Check the messaging on yourbusiness.com”
The main request. It starts the Product Strategy Audit, which reads up to 8 pages: the one you type and the pages it links to.

“Check the value proposition on yourbusiness.com/pricing/”
Use this when people reach your pricing page but still cannot tell why they should pick you over someone else.

“Check the positioning of yourbusiness.com/summer-offer/”
For a landing page you send ad traffic to, type its full address. The check starts on that page and follows its links.

How to read the results

  • A message finding quotes the words that do not land. For example, a homepage headline that says Quality you can trust and never names your service.
  • A broken button shows up with its exact link text and the address it points to. It only appears when that address really returned an error, like a 404.
  • If nothing on your pages says what makes you different from similar businesses, that shows up as its own finding.
  • The Product Owner runs in the same audit and adds thin page findings. If it is not in your seats, those show as Locked.

What to do next

  • Rewrite your homepage headline first so it says what you do and who you do it for. It is the first thing most visitors read.
  • Fix any broken button the report names today. A button that opens an error page stops someone who was ready to reach you.
  • Send the same request again once your updated pages are live.

Tips

  • Leave the word strategy out of your request. It starts the Growth Opportunity Audit instead. Say messaging, positioning or value proposition.
  • Leave out the words brand and reviews too. They start the Brand Reputation Audit.
  • It will not flag a missing contact form. Contact paths belong to the Lead Hunter.
  • It only sees your public pages. It does not know your sales, your costs or your customers.

Questions about using it

How many links does it test?

Up to about 40 links between your own pages. Links to other websites are not tested.

Will it tell me how long each fix takes?

No. It does not estimate hours or cost. It gives you the list, and you or your developer decide how long each item takes.

How is it different from the Product Owner?

The Product Manager looks at how clear your offer is and finds broken buttons it can prove. The Product Owner looks for thin pages and missing topics. Both run together in the Product Strategy Audit.

Why did I get so few findings?

The agent only reports what it can point to on a real page. Hunches with no proof are left out on purpose, so a short list is normal.

Agents work better together. Here are specialists that pair well with the Product Manager:

  • Product Owner - Reads your site and points out where your message and offer could be clearer, plus the content you are missing and what to work on next.
  • QA Automation Engineer - Checks your pages for broken things a visitor would notice: pages that return errors, broken internal links, and pages missing a title or H1.
  • Analytic Seer - Checks whether a tracking tool like GA4 loads on your pages and gives you a plain list of measurement gaps and next steps.

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