Website audits, explained
One-time audits that find what's hurting your rankings. Twelve specific audits to choose from, $147 to $597, written by humans, delivered as PDF.
What our audits actually are
Each audit is a focused, written-by-humans report on one specific area of your site's SEO. We crawl your site, run the relevant tools, and write a plain-English PDF that says: here's what's wrong, here's why it matters, here's how to fix it. No 50-page filler. No "buy our agency to get the fix" upsell pressure.
Most audits are delivered the same business day. Bigger ones (site-wide, ecommerce) can take up to 24 hours.
How is this different from the free audit?
Two things:
- Depth. The 30-second free audit is a quick scan based on automated checks. A paid audit involves manual review by Al, deep crawls, competitor benchmarking where relevant, and recommendations specific to your situation.
- Human framing. The free audit gives you scores and findings. The paid audit gives you a plain-English PDF a non-technical owner can hand to a developer or implement themselves.
All 12 audits
Each one is independently purchasable. Pick whichever matches your problem. If you want everything in one report, the Site-Wide SEO Overview ($597) bundles them all.
Technical SEO Audit - $397
What it covers: Crawl errors, redirect chains, schema gaps, mobile-first issues, Core Web Vitals.
When to pick it: You think Google can't crawl your site properly, or rankings dropped after a site change.
AI Visibility Audit - $497
What it covers: How well ChatGPT, Perplexity, Gemini, and Claude reference your site.
When to pick it: You're losing top-of-funnel visibility to AI search engines and want to know why.
Local SEO Audit - $247
What it covers: NAP consistency, GBP optimization, citations, local pack visibility.
When to pick it: Your competitors show up in the local 3-pack and you don't.
Core Web Vitals Audit - $197
What it covers: LCP, CLS, INP problems with specific fixes per page.
When to pick it: PageSpeed Insights shows red bars and you need a focused speed fix list.
Backlink Audit - $297
What it covers: Toxic backlinks identification, disavow list, opportunity scan.
When to pick it: You suspect a negative-SEO attack or you have backlinks from spammy sites.
Content & E-E-A-T Audit - $347
What it covers: Author credibility, trust signals, content depth vs competitors.
When to pick it: Your content is technically fine but Google still ranks you below thinner competitors.
Competitor Gap Audit - $347
What it covers: What your top 3 competitors rank for that you don't.
When to pick it: You want a content roadmap focused on the keywords with the most upside.
Conversion & UX Audit - $397
What it covers: Where visitors drop off, friction points, accessibility issues.
When to pick it: You get traffic but leads/sales aren't converting.
GEO Audit (Generative Engine Optimization) - $497
What it covers: Are you cited by AI? What's missing in your content for AI to quote you?
When to pick it: You want to be the source AI search engines reference, not the page they skip.
See the full GEO Audit (Generative Engine Optimization) page →
Ecommerce SEO Audit - $497
What it covers: Product schema, faceted nav, duplicate content, cart-abandon SEO.
When to pick it: You run a Shopify, WooCommerce, or Magento store and Google product results are flat.
Google Business Profile Audit - $197
What it covers: GBP completeness, photos, posts, review velocity, local pack ranking factors.
When to pick it: You want a focused GBP-only review without the broader local SEO scope.
Site-Wide SEO Overview - $597
What it covers: Everything above, in one comprehensive report. Best value if you don't know which audit you need.
When to pick it: You want a complete picture of your site's SEO health in one document.
How to order an audit
- Go to the audits hub
- Pick the audit that matches your problem
- Click Order, complete Stripe checkout
- You'll be asked for your website URL + a few details about what you're trying to fix
- We get to work. Most audits delivered same business day, the heaviest within 24 hours
- You get a plain-English PDF in your inbox plus a copy in your dashboard
Audits vs monthly subscriptions
The 25 AI agents in your monthly plan also produce reports - they run continuously and surface issues in your dashboard. So why pay for a paid audit?
- Specialty depth. Some audits (Backlinks, AI Visibility, GEO) require external tools and judgment that the always-on agents don't do at the same level.
- Documentation for stakeholders. A formal PDF you can send to a developer, your boss, or a partner.
- One-shot diagnosis. If you don't need ongoing SEO work, you can buy one audit, fix what it identifies, and you're done.
Ready?
Browse all 12 audits and pick the one that matches your situation. Not sure? Try the free 30-second audit first - it often makes clear which paid audit would help most.
Related help
- How Site Builder works if you need a new website rather than fixes to your existing one
- What is BuzFind for an overview of the monthly subscription option
- Pricing FAQ for general pricing questions