Website audits, explained
One-time audits that find what's hurting your rankings. Eleven specific audits to choose from, $297 to $1,797, checked by a real person, delivered as PDF.
What our audits actually are
Each audit is a focused report on one area of your site's SEO. Our AI agents run the checks on your key pages. Then an experienced SEO professional reviews your site and checks every finding by hand before you get a plain-English PDF that says: here's what's wrong, here's why it matters, here's how to fix it. No 50-page filler. No "buy our agency to get the fix" upsell pressure. The Backlink, Competitor Gap, and Google Business Profile audits are different: an experienced SEO professional does those fully by hand.
Most audits are delivered in 1 to 2 business days. The Google Business Profile, Backlink, and Competitor Gap audits take 2 to 3 (the Backlink Audit counts from when you upload your link files), and the Ecommerce audit takes 3 to 5.
How is this different from the free audit?
Two things:
- Depth. The 30-second free audit is a quick scan based on automated checks. In a paid audit, our AI agents read up to 15 of your key pages (the number depends on the audit), we run a Google PageSpeed test on your homepage, and an experienced SEO professional checks every finding before you get it.
- Human framing. The free audit gives you scores and findings. The paid audit gives you a plain-English PDF a non-technical owner can hand to a developer or implement themselves.
All 11 audits
Each one is independently purchasable. Pick whichever matches your problem. If you are not sure where to start, the Site-Wide SEO Overview ($897) gives you a broad look at many areas in one report. It does not include the Backlink, Competitor Gap, or Google Business Profile audits.
Technical SEO Audit - $697
What it covers: Crawl errors, redirect steps, sitemap gaps, schema errors, and broken links on up to 10 key pages, plus a Google PageSpeed test of your homepage.
When to pick it: You think Google can't crawl your site properly, or rankings dropped after a site change.
AI Visibility Audit - $797
What it covers: Whether the crawlers behind ChatGPT, Perplexity, Gemini, and Claude can reach and read your site. We check the signals on your site. We do not ask the chatbots.
When to pick it: You're losing top-of-funnel visibility to AI search engines and want to know why.
Local SEO Audit - $497
What it covers: Contact details and local schema on your website, service-area pages, and a look at your Google Business Profile and the map that an experienced SEO professional does by hand.
When to pick it: Your competitors show up in the local 3-pack and you don't.
Core Web Vitals Audit - $397
What it covers: A detailed Google PageSpeed test of your homepage (LCP, CLS, and what slows it down), plus load times on up to 5 key pages, with fixes.
When to pick it: PageSpeed Insights shows red bars and you need a focused speed fix list.
Backlink Audit - $497
What it covers: Spam link check, lost links, link text, and a disavow file, from the link files you upload from your own Google Search Console and Bing. Reviewed by an experienced SEO professional.
When to pick it: You suspect a negative-SEO attack or you have backlinks from spammy sites.
Content & E-E-A-T Audit - $597
What it covers: Author bylines, trust signals, word counts, and undated articles on up to 5 key pages.
When to pick it: Your content is technically fine but Google still ranks you below thinner competitors.
Competitor Gap Audit - $597
What it covers: Your site next to your top 3 competitors: speed, pages, schema, calls to action, and topics they cover that you do not. Reviewed by an experienced SEO professional.
When to pick it: You want to see what the sites above you do that yours does not.
Conversion & UX Audit - $797
What it covers: Forms, button wording, calls to action, contact links, and trust signals on up to 8 key pages. It reviews page content, not visual design.
When to pick it: You get traffic but leads/sales aren't converting.
Ecommerce SEO Audit - from $997
What it covers: Up to 10 store pages from your homepage: product schema, category pages, product titles and images, and canonical tags. An experienced SEO professional reviews every finding.
When to pick it: You run a Shopify, WooCommerce, or Magento store and Google product results are flat.
Google Business Profile Audit - $297
What it covers: GBP completeness, categories, photos, posts, and reviews. An experienced SEO professional reviews your public profile by hand.
When to pick it: You want a focused GBP-only review without the broader local SEO scope.
Site-Wide SEO Overview - $897
What it covers: A broad check of up to 15 of your key pages: technical SEO, on-page SEO, content, local signals, speed, and AI search readiness. A good start if you are not sure which audit you need.
When to pick it: You want a complete picture of your site's SEO health in one document.
How to order an audit
- Go to the audits hub
- Pick the audit that matches your problem
- Click Order, complete Stripe checkout
- You'll be asked for your website URL + a few details about what you're trying to fix
- We get to work. Most audits arrive in 1 to 2 business days; the Google Business Profile, Backlink, and Competitor Gap audits take 2 to 3, and the Ecommerce audit takes 3 to 5
- You get a plain-English PDF in your inbox, after an experienced SEO professional has checked it
Audits vs monthly subscriptions
The 25 AI agents in your monthly plan also produce reports - they run when you ask them to and show issues in your dashboard. So why pay for a paid audit?
- Hands-on work. Some audits need steps the agents in your plan cannot do. The Google Business Profile Audit is done by hand, the Backlink Audit needs your own Search Console link files, and the Competitor Gap Audit crawls your competitors' sites. An experienced SEO professional reviews each one.
- Documentation for stakeholders. A formal PDF you can send to a developer, your boss, or a partner.
- One-shot diagnosis. If you don't need ongoing SEO work, you can buy one audit, fix what it identifies, and you're done.
Ready?
Browse all 11 audits and pick the one that matches your situation. Not sure? Try the free 30-second audit first - it often makes clear which paid audit would help most.
Related help
- How Site Builder works if you need a new website rather than fixes to your existing one
- What is BuzFind for an overview of the monthly subscription option
- Pricing FAQ for general pricing questions