How to use the Brand Guardian
A step-by-step guide for customers who already have the Brand Guardian in one of their seats.
This guide shows you how to run the Brand Guardian, what to type, and how to read what it sends back. To see what it checks and which plans include it, read the Brand Guardian page.
Before you start
- Open My AI agents, pick the Brand Guardian for a seat, and click Save selection.
- Fill in Business profile with the exact business name, phone and address you want people to see, then click Save business profile.
- Add your Google Business Profile, Yelp, Facebook and Instagram links in Business profile too, because a missing listing link can be reported as a gap.
- Decide on the one spelling of your business name you want everywhere.
Step by step
- Sign in and open My AI agents in the dashboard menu. Click the Brand Guardian to put it in one of your seats, then click Save selection.
- Open the Dashboard page. In the chat box, type what you need in plain words and include your website address.
- Wait while the check runs. The answer shows in the chat, and the full report is saved under Audit reports & fixes.
- Make the changes you agree with, then send the same request again to see what is still open.
What to type in the chat
Copy one of these requests and change the details to match your business.
“Run a brand audit on yourbusiness.com”
Use this for the regular check of your name, spelling and share images on the pages linked from your homepage.
“Run a brand audit on yourbusiness.com/blog/”
Use this after you add a batch of new pages, so the check starts in that section.
“Check my brand on yourbusiness.com”
Plain wording like this also starts the Brand Reputation Audit.
“Run a social media audit on yourbusiness.com”
Use this when share previews worry you most; the Brand Guardian looks at share images while the Social Automator looks at share tags.
How to read the results
- Name findings quote the different spellings the agent found and the page each one is on.
- Spelling findings point to a page title or heading, since the agent reads those and not your full page text.
- A share image finding means the picture set for social shares looks like a leftover from a template or site builder.
What to do next
- Fix your name in page titles and schema first, then in headings and share tags, so search results and shares show one name.
- If Business profile has a different spelling than your site, fix that too, then run the audit again.
- Click Copy fix instructions to send a finding to your web person, or use Fix this for me on a site hosted with BuzFind.
Tips
- The agent does not read reviews or judge your tone of voice, so ask it about names, spelling and share images.
- On sites BuzFind built, the buzfind.com link in the footer is on purpose and is never flagged.
- If an article is missing an author or signs of real experience, that belongs to the E-E-A-T Content Guru.
Questions about using it
Should I fill in Business profile before the first run?
Yes. With your real name and phone saved there, the agent can tell which spelling is right instead of only spotting differences.
Why does the report say a listing link is missing?
The agent checks the listing links saved in Business profile. Paste the missing link there, save, and run the audit again.
How do I see only the Brand Guardian's findings?
Open the report in Audit reports & fixes and look for Flagged by Brand Guardian under each finding.
Guides for agents that pair well
Agents work better together. Here are specialists that pair well with the Brand Guardian:
- E-E-A-T Content Guru - Checks your articles and blog posts for E-E-A-T (Experience, Expertise, Authoritativeness, Trust) signals it can see, like bylines, dates, and page length, and returns a fix list with a score.
- Entity Schema Engineer - Checks the schema.
- UI/UX Enhancer - Checks your pages for things that make it harder for visitors to take the next step, and suggests specific changes.
Need a different agent? Browse all 25 agent guides or see the full agent catalog.